No, Seferian Diamonds does not operate in retail locations; This permits us to cut operating costs and focus entirely on quality or service and our very competitive pricing, thus providing clients with a high quality product at the fraction of the cost!

However, we understand how important it is for our customers to observe and touch the jewellery of desire, especially personal items such as an engagement ring.  For this reason, we have a showroom in the heart of the Melbourne CBD and we welcome visitors. Showroom visits are by appointment only, please contact us on            (03) 9654-7465 or (614) 8818-7799 to schedule an appointment. 

Buying diamonds over the internet is ok - well, only with a few exceptions, but are you asking the correct queston the start with!, maybe the question is "where to buy diamonds from online"

a few hints when considering a reputable online web store!

• Have you had any experience with the company before or have you heard of any good/bad experiences in relation?
• Do you know anybody that knows the store owner or has had previous purchsing history with the webstore or maybe from the show room?
• See the testimonials related with the webstore/retail store and consider the factors are they real people or just clever writers behiond the scenes?
• Does the store engage with social media and what are the post's on their wall like, real people interation is a good things rather than spam generated articles .etc.
• Call the store first and see if the number actually works and ask as many question as need be to make you feel comfortable in seeking that everything seems genuine.